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I'VE SPENT THE LAST 10 YEARS WORKING WITH GLOBAL FMCG BRANDS
Building them,
Marketing them,
Managing them,
I know this world and the pressures of launching and growing a brand. The limited resources, the competiting priorities, knowing you have a great product and wanting your marketing to do it justice.
You're moving fast and you need someone that can keep up. Someone experienced enough to own the strategy. Hands-on enough to deliver it. Because a plan is no good sitting on a page.
That's exactly where I come in.
Trusted by
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Our Game Plan
Set the Direction
Define your brand's position, identify your audience, and get clear on where to play and how to win.
Map the Plan
Build a focused marketing roadmap with clear priorities so everyone knows what to do, when, how and why.
Get to Work
We roll up our sleeves and deliver. Through hands-on support or team and specialist management. Whatever it takes to bring the plan to life.
Ongoing Support
Marketing doesn't stop and neither do we. Ongoing strategy consultations and fractional marketing support to keep your brand making the right moves to grow.
Work With Me
THE THINKING IS ALWAYS THE SAME. WHAT CHANGES IS THE SUPPORT YOU NEED TO MAKE IT HAPPEN
Build your brand
FOR BRANDS THAT NEED A CLEAR STRATEGY AND A PLAN TO GROW.
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Brand strategy development
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Customer and audience insights
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Go-to-market and launch planning
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Marketing roadmap development
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Ongoing guidance to support implementation
Grow your brand
FOR BRANDS THAT NEED AN EXPERIENCED HAND TO LEAD AND DELIVER.
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Go-to-market execution
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Campaign and content delivery
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Team and specialist management
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Performance tracking and optimisation
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Fractional marketing leadership
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Hey,
I'm Rebecca
YOUR BRAND AND MARKETING PARTNER
and the person who's going to help your brand make the right moves.
I've spent my career building and marketing FMCG brands across Ireland, Europe, Asia, and the US.
I know and love this industry and I started Your Brand Strategy because I want to work, as a trusted partner, with the bold, ambitious people who create the brands we all know and love.
My approach is simple: strategy meets action. Because the best plan in the world is only as good as your ability to deliver it.
"Rebecca's patience and guidance throughout the process have been invaluable, helping me navigate the unfamiliar territory of brand development."
Laura Cummins
CORACREI
"If you’re seeking a marketing strategist who listens, plans meticulously, and delivers, I highly recommend Rebecca."
David Reilly
SUPEROAT
"Rebecca brought a clear, strategic perspective, and her recommendations around messaging and content were practical and easy to implement."
Rob Walsh
SPUD